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“Three Questions that will drive your business”

“Three Questions that will drive your business”

David Schefter of Raymond James gives us this excellent and short synopsis of a process by which we can heighten our businesses’ focus and improve client recruitment and retention by answering three questions:

1.What do you do?

2.Why does it matter?

3.Who cares?

Very much worth reading in full: short, sweet and to the point.

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